In terms of pricing, the Maven option is right in line or even a little cheaper than traditional retail sourcing. The full-size standard chassis (an 8x42) runs $900. Add $50 to $100, depending on the body armor you select, then $10 to $20 for customized focus wheel furniture. Each ala carte addition runs anywhere from $10 to $20, so depending on your configuration, you are looking at $1,300 or so for a finished, customized binocular. In comparison, Brunton’s Epoch retails for about $1,650.