OL: To what do you attribute the growth of suppressors with hunters?
JW: A lot of it is educating the consumer and dispelling the Hollywood myths about suppressors. Once people start hunting with suppressors, not only do they think it is a good idea, but it becomes something they can't live without. Being able to hunt without hearing protection and ringing your ears makes for a much more pleasant experience. The reduction in recoil from suppressors is another huge benefit. The more you use suppressors, the more you want them and because of this we've really seen a big attitude change.
Suppressors also help with access issues. They help keep hunting areas and shooting ranges open that might otherwise be closed due to noise pollution.
There's still work to do, but the hunting market represents a huge growth opportunity.