The paper book match is the easiest to split. Rip one free from its book and gently peel the paper stick in half, starting at the torn end of the match. Make sure the split gives you equal paper on each side. When your split reaches the chemical head, it should pop into two pieces. These half matches only have half the burn time of a regular paper match, but if you strike them carefully, each will work well enough and be capable of lighting dry, fluffy tinder ablaze.