Within recent memory, the ubiquitous long-range rig was a heavy-barreled, composite-stocked bolt-action .308 Winchester. Topped with a tactical scope zeroed for Federal Gold Medal Match ammunition, it was, figuratively, standard issue—a proven setup that an average shooter could put together without having to check the latest interest rates. Now the firing line at a precision rifle match looks and sounds much different. New sub-.30-caliber cartridges shoot softer, fly farther, and buck the wind better. Bolt-actions look more like ARs with chassis, pistol grips, and handguards. Optics are more capable, with sophisticated reticles for precise holdover shooting. While innovations continue to stretch the limits of range and accuracy, they also continue to stretch the limits of most shooters’ wallets.