Ruger Brings Back the Red Label
To the disappointment of Ruger fans, the Red Label was dropped from the market due to high production costs a...

To the disappointment of Ruger fans, the Red Label was dropped from the market due to high production costs a few years ago. Now the company is bringing back a new, improved version of the gun at a reduced price. The shotgun now retails for about $1,400 and actually has better internal mechanics. Ruger has cut costs by redesigning the the receiver and instituting a more efficient manufacturing method. We expect the Red Label to make a successful comeback.