To the disappointment of Ruger fans, the Red Label was dropped from the market due to high production costs a few years ago. Now the company is bringing back a new, improved version of the gun at a reduced price. The shotgun now retails for about $1,400 and actually has better internal mechanics. Ruger has cut costs by redesigning the the receiver and instituting a more efficient manufacturing method. We expect the Red Label to make a successful comeback.