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Whether you’re chasing largemouth on the local lake or casting for redfish from the surf, Prime Day is the perfect time to gear up. This year’s deals include deep discounts on kayaks, electronics, rods, reels, tackle, and high-performance fishing apparel.
We’ve rounded up the best fishing deals available for Prime Day, so if you need to restock your soft plastics, upgrade your sonar, or finally set the hook on that fishing kayak, now’s your chance.
Top Prime Day Fishing Deals
Boats & Accessories
- Wilderness Systems Tarpon 105 is $220 off.
This model was OL’s pick for the best overall value in fishing kayaks under $1000.
- Pelican Catch Mode 110 Premium Angler Kayak is 15 percent off.
Lightweight, stable, and built for fishing. Comes equipped with two 4-inch rigging tracks for customizing your setup. - Wilderness Systems Kayak Crate is 30 percent off.
Water resistant, four rod holders, and a large main compartment. - 2 Pack Kayak Fishing Rod Holder with Track Mount is 15 percent off.
Works great with spinning, casting, larger conventional reels, and even fly reels.
Rods, Reels & Combos
- Ugly Stik GX2 Spinning Reel and Rod Combo is 29 percent off.
A blend of strength and sensitivity with proven Ugly Stik durability. - PENN Pursuit III & Pursuit IV Spinning Combos are 16 percent off.
Choose from options for freshwater, inshore, and light surf fishing with a variety of rod lengths and reel sizes. - PENN Pursuit IV Spinning Reel is 27 percent off.
Corrosion-resistant and smooth. A solid inshore reel at a great price.
Line, Tackle, & Baits
- Yamamoto Senko soft plastic baits are 59 percent off.
Absolute bass slayers. One of the best soft plastics ever made, and now just 33 cents per worm. - Spot Remover Magnum Jig Head is 28 percent off.
Available in multiple colors and a wide range of sizes. - Bill Lewis Rat-L-Trap Lipless Crankbait is 15 percent off.
The Rat-L-Trap is a time-tested lure that deserves a spot in every anglers tackle box. - Berkley Swamp Lord Hollow Body Frog is 15% off.
Features a supple yet durable body that easily collapses upon fish strikes and hook sets. - Lucky Craft Lightning Pointer 110SP Jerkbait is 15 percent off.
When bass are finicky and trout are wary, this perfectly suspending jerkbait excels. - Berkley Gulp! Earthworm is 19 percent off.
Long-lasting and extremely effective with heavy scent dispersion. - KastKing SuperPower Braided Fishing Line is 20 percent off.
Thin, strong, and castable. Great value braid with low stretch. - KastKing Destron Braided Fishing Line is 32 percent off.
Zero stretch and great castability. Color-fast coating keeps it looking clean. - Spiderwire Stealth Braid is 20 percent off.
High strength per diameter and smooth reeling performance. - KastKing World’s Premium Monofilament Fishing Line is 20 percent off.
Affordable nylon mono with solid knot strength.
Fishing Tools & Accessories
- Plusinno Floating Fishing Net is 24 percent off.
Lightweight (just 12.5 oz), foldable, and perfect for kayak or bank anglers. - Plano Waterproof Stowaway Box is 55 percent off.
Perfect for phones and other small valuables. - KastKing ToughTide Fishing Scale is 26 percent off.
Rechargeable, compact, and accurate up to 65 pounds. - KastKing HyperSeal Waterproof Fishing Tackle Box is 20 percent off.
Fully sealed to keep water and rust out of your terminal tackle. - KastKing BlowBak Sling Tackle Bag is 39 percent off.
Durable, water-repellent, and designed for comfort on long days. - Earth Pak Waterproof Dry Bag is 28 percent off.
Just toss your gear inside your waterproof bag, roll it down, and you’re good to go on your next adventure. - KastKing BaitShield Tackle Storage Bag is 28 percent off.
Made with super thick material for enhanced strength. - Piscifun Fishing Line Spooler Machine is 32 percent off.
Adjustable spool width control and spring-loaded tension ensures even spooling. - KastKing SteelStream 6pc Fishing Tool Kit is 20 percent off.
Includes essential fishing tools for a seamless fishing experience.
Fishing Apparel
- HUK Pursuit Volley, Quick-Dry Fishing Shorts are 20 percent off.
Stretch fabric with built-in sun protection. Lightweight and comfortable. - Columbia Men’s Terminal Tackle Hoodie is 35 percent off.
Breathable, moisture-wicking, and UPF-rated. An essential fishing layer. - BOTE Auto Immersion Inflatable Adult Life Vest is 21 percent off.
Automatically inflates upon immersion. Can also be inflated by pulling the activation cord.