Using the right hook will help your bait run naturally, get you more hook-ups, and save you some cash. Professional bass fisherman Kevin VanDam is absolutely obsessive over the types of hooks he uses.
For bulky soft plastics, KVD recommends a hook with a wider gap and a built-in keeper or barb on the shaft. The keeper allows you to use extra-soft baits but not loose them every time a fish hits.
For finesse baits, select a thinner wire hook that won't be as obtrusive. And most importantly, always make sure you're fishing with a sharp hook.
More bass fishing tips from Kevin VanDam
How to Fish for Bass Like a Pro: Locate Bass in Weed Beds
How to Fish for Bass Like a Pro: Determine Fishing Conditions