Anglers don’t speak in terms of how many megabytes they used to catch a fish, but they could. Technology has deeply penetrated the venerable sport of fishing. Luckily, lure manufacturers are operating with an unlimited data plan and are willing to use the collective science developed in aerospace design, the food industry, and Silicon Valley to enhance the traditionally primitive art of tricking a fish into biting an artificial bait. Long gone are the days of whittling wooden crankbaits and carving worm shapes into wax for molding. The lure matrix is now computerized, and each byte used toward the goal of artificial bait production results in more bites for anglers.