OK, let’s get the astronomical price of these loads out of the way first. Most waterfowlers are not going to spend $100 for a box of 10 shotgun shells. Federal knows this. But the company wanted to make the most effective waterfowl load on the planet, and it has done exactly that through its new Custom Shop in Anoka, Minnesota, which loads rifle and shotgun rounds that you can’t find on store shelves. Here’s how it works. First, you jump on the shop’s website and order the rounds you want—it has some oddball rounds available, such as 6.5-284 Norma tipped with a 130-grain Edge TLR bullet, and 28-gauge TSS, but it’s planning to add more options in the coming year. Then the Custom Shop loaders get to work, assembling the ammo by hand—I watched their lead ballistician tap home wads with a wooden mallet. About two weeks later, your boxes of ammo show up, each one initialed buy the loader who made them.