Baits, Lures, & Flies

The best baits, lures, & flies you need to catch more fish.

Latest in Baits, Lures, & Flies

A woman in a jacket holding a giany musky on the water
Gear

The Best Musky Lures of 2024, Tested and Reviewed

By Kristine Fischer

A man holding a large trout
Gear

The Best Trout Lures of 2024, Chosen by Guides and Experts

By Kevin Hughes

The Best Speckled Trout Lures of 2024
Gear

The Best Speckled Trout Lures of 2024

By Ric Burnley

The best baitcasting rods for bass allow you to present lures and set the hook
Gear

The Best Fishing Lines for Bass of 2024

By Pete Robbins

inline spinners
Fishing

Inline Spinners: How to Pick the Best Spinner for the Conditions

By Joe Cermele

The best lake trout lures give you a chance at a giant.
Gear

The Best Lake Trout Lures of 2024, Tested and Reviewed

By Cory Schmidt

fisherman holding up a walleye
Fishing

The Best Walleye Ice Fishing Lures of 2024

By Ross Robertson

easy fishing gear
Baits, Lures, & Flies

Easy Fishing Gear Hacks

By Joe Cermele

A woman holding a large fish
Gear

Best Ice Fishing Lures for Panfish of 2024

By Nicole Stone

smallmouth bass
Fishing

These 3 Classic Jerkbaits Are Still the Best for Bass and Trout

By Joe Cermele

The best frog lures illicit blowups from bass in thick cover
Gear

The Best Frog Lures of 2024

By Pete Robbins

The best bass jigs catch big bass in a variety of situations
Gear

The Best Bass Jigs of 2024

By Pete Robbins

The author tested the best winter bass lures
Gear

Best Winter Bass Lures of 2024

By Pete Robbins

chicken mcnugget
Fishing

Girl Catches 5-Pound Bass on Chicken Nugget. Are We Giving Fish Too Much Credit for Being “Smart?”

By Joe Cermele

A man and a woman on a boat holding fishing rods and bass
Gear

The Best Bass Lures for Summer of 2024

By Pete Robbins

A man holding a redfish
Gear

The Best Redfish Lures of 2024

By Kevin Hughes

A redfish caught with the Best Saltwater Lures
Gear

The Best Saltwater Lures

By Ric Burnley

A man holding a large green spring bass
Gear

The Best Spring Bass Lures, Tested and Reviewed

By Pete Robbins

A man on a boat on the water holding a smallmouth bass
Fishing

The Best Smallmouth Bass Lures, Tested and Reviewed

By Pete Robbins

A man holding a walleye on a boat
Gear

The Best Walleye Lures, Tested and Reviewed

By Ross Robertson

Man catches giant bass with one of the best bass lures.
Gear

The Best Topwater Lures For Bass, Tested and Reviewed

By Pete Robbins

Bass caught with a Senko soft plastic worm
Gear

The Best Soft Plastic Baits for Bass

By Pete Robbins

An angler catches a bass off a boat
Gear

The Best Bass Lures

By Pete Robbins

A man standing in water holding a bass and a fishing rod
Gear

The Best Swimbaits for Bass

By Pete Robbins

An ice fisher holds fish with one of the best lures for perch in its mouth.
Gear

The Best Ice Fishing Lures for Perch

By Jim Edlund

soft plastics for trout
Fishing

How to Catch Trout on Soft Plastics

By Joe Cermele

duck lures and rat baits
Gear

Are Duck, Rat, and Snake Lures Legit or Gimmicks?

By Joe Cermele

banjo minnow
Gear

3 Made for TV Lures That Changed How We Fish

By Joe Cermele

A topwater plug for striped bass.
Fishing

3 Classic Striper Surf Lures You Should Be Throwing Right Now

By Joe Cermele

black lures
Fishing

Why Black Lures Catch So Many Fish

By Joe Cermele

Man holding giant carp.
Gear

The Best Carp Baits of 2024

By Kevin Hughes

Four of the best lipless crainbait bass lures
Gear

Best Lipless Crankbaits for Bass

By Pete Robbins

The best lures for Spanish mackerel are shiny and tough.
Gear

The Best Lures for Spanish Mackerel

By Ric Burnley

The best new lures of ICAST 2022
Gear

The Best New Fishing Lures of ICAST 2022

By Alan Clemons

A woman holding a large bass on the water
Gear

Best Spinnerbaits

By Pete Robbins

A collage of the best fall bass lures
Gear

Best Fall Bass Lures

By Pete Robbins

Fischer cashed a $35,000 check with her win at Eufala.
Fishing

The Three Baits I Used to Win the Hobie Bass Open Series Tournament of Champions

By Kristine Fischer

Two men on a river with one holding a large fish
Gear

River2Sea Whopper Plopper: Review and Fishing Tips

By Pete Robbins

lone angler on a boat fishing for muskie
Fishing

Topwater Muskie Fishing Secrets from 5 Pros

By Mark Modoski

scented fishing lures
Gear

Do Scented Fishing Lures Actually Work?

By Jeff Johnston

Berkley crankbaits
Gear

Here’s What Most Bass Anglers Don’t Understand About Their Lures

By Jeff Johnston

Hottest New Fishing Lures for 2022
Gear

Hottest New Fishing Lures for 2022

By Alan Clemons

Berkley PowerBait Gilly Swimbait Best of Show ICAST 2021
Gear

New Swimbaits, Glide Baits, and Jerk Baits from ICAST 2021

By Scott Einsmann

Choose your bass bait color wisely.
Fishing

The Color of Your Bait Matters If You Want to Catch Big Bass

By Kristine Fischer

Muskie are tough fish to catch.
Fishing

If You Know When to Use Big Baits for Muskie, You Can Land a Giant

By Kristine Fischer

berkley fishing lab
Gear

The Berkley Lab: A Sneak Peek Inside Fishing’s Area 51

By Jeff Johnston

Change up your baits to catch more muskie.
Fishing

How to Catch Post-Spawn Muskie with Smaller Baits

By Kristine Fischer

15 Bait Rigs That Will Catch Any Fish Anywhere
Gear

15 Bait Rigs That Will Catch Any Fish Anywhere

By Bob McNally

A Brood X Cicada on lush green things.
Fishing

3 Perfect Fly Ties For This Spring’s Cicada Swarmageddon

By Dave Karczynski

Patrick Walterns on the side of a boat hoisting a largemouth bass from the water.
Fishing

The Tokyo Rig Is Taking the Bass World by Storm

By David A. Brown

An angler holding up a senko rigged lure.
Fishing

6 of the Best Ways to Rig a Senko (The Best-Selling Bass Lure of All-Time)

By Jay Yelas

KVD Finesse Spinnerbait
Fishing

How to Fish for Bass Like a Pro: Spinnerbait Tips from Kevin VanDam

By Alex Robinson

Cherry with a life-changing trophy.
Gear

The Best Lures of The Bassmaster Classic

By Craig Lamb

Joe Cermele with a heavy lake trout from Lake Granby in Colorado.
Fishing

Use Big Baits to Catch Giant Lake Trout Through The Ice

By Joe Cermele

6 Reasons Why Green Pumpkin Is The Best Bass Lure Color Of All Time
Fishing

6 Reasons Why Green Pumpkin Is The Best Bass Lure Color Of All Time

By David A. Brown

Catch Big Bass in Muddy Water With the Right Lure
Fishing

Catch Big Bass in Muddy Water With the Right Lure

By David A. Brown

The 10 Best Lures of ICAST 2019
Gear

The 10 Best Lures of ICAST 2019

By Nick Honachefsky

Best Baits: 15 Hottest Lures for Panfish
Gear

Best Baits: 15 Hottest Lures for Panfish

By David A. Brown

Swimbaits for Bass: Build the Right Rig on Any Budget
Fishing

Swimbaits for Bass: Build the Right Rig on Any Budget

By Mark Modoski

winter largemouth bass fishing boat side
Fishing

Use Blade Baits and Spoons to Catch Winter Bass

By Pete Robbins

largemouth bass caught on popping frog
Fishing

4 Bass Bait Lessons from a Topwater Legend

By Pete Robbins

bryan sathre and sabin rasmus pike fishing
Fishing

2 Killer Late-Season Rigs for Big Pike Through the Ice

By Brian Ruzzo

dead shiner
Gear

Use These 5 Dirty Tricks for Lures to Catch More Catfish

By Keith Sutton

dardevle
Gear

Why the Spoon is One of the Best Lures of All Time

By Andrew McKean