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Last fall, Luke Brewster tagged the biggest whitetail buck ever killed by a hunter. He didn’t shoot the deer on an outfitted hunt or within the confines of a massive private property. The Brewster buck was killed on a modest family farm in eastern Illinois. Deer of this size aren’t tagged by accident. Chasing giant bucks requires careful habitat management and meticulous preseason preparation on the hunter’s part. Brewster was able to make it all come together with the help of his buddies, a tight-knit crew of veteran deer hunters and land managers who mentored Brewster as a new bowhunter over the previous years.

Now, Brewster and his buddies are teaming up with Polaris to tackle the home-grown habitat projects they’ve always wanted to work on. They’re creating more and better food plots, planting trees that deer love, performing prescribed bow-range burns, and more—all ahead of this upcoming deer season. They may have tagged the biggest deer on record so far, but that doesn’t mean that these guys are done hunting—far from it.

We’ll tell their story in three chapters that will drop in August, September, and October. Their tale—where they’ve been with the world-record buck, and where they’re going with their habitat projects—really demonstrates how this dedicated crew respects the game of hunting. Their lives revolve around the habitat they manage, the deer they love, and their shared tradition of the hunt.


Habitat and Hunting Tips

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Shawn Luchtel

Why You Need a Soil Test Before Planting Your Next Food Plot

Understanding basic soil chemistry will help you grow better food plots

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Shawn Luchtel

How to Plant a Mini Food Plot This Summer

Forget the tractor—put in an effective deer plot with just a UTV

The Story of the World-Record Whitetail

5 Tips for Getting Better Trail Camera Pictures

Better pictures means more intel for hunting season

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4 Reasons Why Your Clover Food Plot Crashed

To grow deer hunting’s most popular perennial, steer clear of these pitfalls

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3 Bowhunting Drills That Will Help You Beat Buck Fever

Ramp up the pressure in your archery practice sessions

The Story of the World-Record Whitetail

How to Hang Treestands to Target Mature Bucks

Don’t get busted by pressured whitetails

three hunters planting a tree

The 6 Best Tree Species for Planting a Deer Orchard

The best choices to provide long-term forage for wildlife

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An Introduction to Timber-Stand Improvement on Your Hunting Property

How to make a wildlife habitat, forage, and cover

The Story of the World-Record Whitetail

4 Rules for Hunting Big Bucks Without Spooking Them

To target mature whitetails, step up your strategy


Episode 1: The Habitat

How Brewster and his hunting buddies managed their hunting properties.

Episode 2: The Deer

Brewster’s success in tagging the world-record nontypical whitetail buck can be traced to plenty of sources. 

Episode 3: The Tradition

This is the story about the friends and the traditions that brought Luke Brewster’s hunt to life.


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